Conchita was first released to the Australian fashion market in August 2013. Designers Paula Sinclair and Candice Tranchita focussed on the needs of Australian women in their varied modes of relaxation to determine how best to enhance their changing urban lifestyles. The designers seek to create an aesthetic of soft lines and sleek silhouettes that epitomises modern, chic sophistication. Harbouring clean lines and simplicity, the design aspiration is a mix of spirit and a touch of daring living alongside a personal affinity with wearable, tasteful clothing.

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